Prof. Dr. Ann Williams (was Piroëlle)
click here for CV
Université de Bourgogne
Faculté de Langues et Communication 2,
+33 3 80 39 56 60
+33 3 80 39 56 19
I. Description of instructional schedule
The courses follow two main strands:
1. Communication Strategies in the firm and in the media.
2. European Media: the economic, legal and cultural dimensions.
They range from the theory of communication and information to psychological
theories and cultural studies to communication strategies and professionalisation.
Students are taught to understand communication processes within complex systems.
The approach is international and intercultural. They acquire a strategic vision
of communication within organisations (how to build a communication plan) and
are taught how to analyse communication messages in the firm or in the media
(based on a semiotic approach).
Students will be required to select a minimum of one course in each of the following
areas of study II, III and IV contain two modules of which students can choose
one, but the chosen modules from I to IV must amount to 30 ECTS-Credits.
Areas of study
Subjects and related programmes
I. Theory, History, Epistemology of Media, Culture,
Media Globalisation, Media Language and National
Cultural Perceptions (10 ECTS-Credits, 300 hours workload for students)
II. Institutions, Law, Politics, Economy of Media
Media Law and Media Economics (10 ECTS-Credits,
300 hours of workload for students)
Intercultural and International Communication in the firm (5 ECTS-Credits,
150 hours of workload for students)
III. Media as Texts, Media Production and Analyses,
Media Technology and Practice (5 ECTS-Credits, 150
hours of workload for students)
Marketing, Export, Communication and Computer Science (10 ECTS-Credits,
300 hours of workload for students)
IV. Audience, Reception and Media Education
Media and Mediations (5 credits, 150 hours of workload
Communication Plan and Strategies (10 ECTS-Credits, 300 hours of workload
Information on the courses offered in Dijon:
- Direct access: http://www.u-bourgogne.fr/index.php?rid=473&cidori=305&cid=2090&uid=79
- go to http://www.u-bourgogne.fr:
click on Les formations > International > Etudiants étrangers
- go to http://www.u-bourgogne.fr and
make a key
search for COMUNDUS
II. Assessment rules
At the University of Burgundy, students take four modules amounting
to 30 ECTS-Credits. The students will be required to sit: either a written examination
or an oral examination or a research paper on a given subject. According
to the French system of grading, a student must obtain a minimum of 12/20 for
each module. The overall performance of the student is assessed by the sum of
the results of the different modules and is ratified by the examining board.
III. Teaching and administrative staff
At the University of Burgundy the core courses are delivered by a team of theorists
and educators of national and international reputation: Prof. Jacques Bonnet
(media strategy); Prof. Jean-Jacques Boutaud (media and communication, semiopragmatics
of the media); Dr. Fabienne Martin-Juchat (media aesthetics); Prof. Ann Piro?lle
(semiotics of film and media; European television fiction; Co-ordinator for
the European Master) is the local director of the European Master Programme
(Click here for CV); Mr. Raymond Prost (British
media and fiction); Prof. Raichvarg (media and popularization of sciences);
Media professionals, associate professors: Sylvain Exartier (Philips); Marc
Marynnover (Groupe Communiquez). Head of the teaching staff and director of
the Department of Communication is Prof. J-Jacques Boutaud (Click
here for CV).
he administrative staff involved in the Programme is:
- The administrative head of the Department of International Relations
- One ad hoc assistant for the setting-up of the Master and its administration
- One full-time secretary for co-ordinating tuition.
IV. Term dates
First week of October
V. Examination period
--- at the moment no information available
VI. Requirements and procedure for application
Requirements for admission are the successful completition of at least
seven terms of study. This may be the equivalent of Master level award (e.g.
1. Staatsexamen, Diploma) or a European equivalent (e.g. BA hon.).
A competent working knowledge - sufficient for academic study and writing -
of the respective national languages of the selected places of study is a prerequisite.
The application letter has to be submitted in the languages of the countries
Applicants will also need to refer to the ECTS forms, which can be downloaded
under application. Both letters, ECTS-forms and a copy of the university diploma
should be send to the home university. Students can also include recommendations
and/or previous experiences.
VII. Application Deadline
VIII. Support for international and / or first-year students
The International Relations office provides a practical assistance
for foreign students on arrival. Foreign students are invited to join cultural
associations , French-English club, Spanish-American club etc photo club and
There are 60 student associations on the campus.
IX. Institutional frame
The Université de Bourgogne developed with the foundation of
its Law Faculty in Dijon in the Year 1722. At the beginning of the XIXth Century
it extended to other disciplines in arts, sciences, medicine and pharmacy. Today
it is one of the largest universities in France with nearly 25.000 students.
It is the only university in this region of France, and offers a great variety
of courses in various fields and at different levels.
- It has, moreover, a pronounced international policy: more than 2000 of its
students are from abroad, representing 115 different nationalities. Every
year about 500 Dijon students go abroad. The Université de Bourgogne
was one of the first French Universites to offer French language teaching
to foreign students.
- It has participated in European programmes since the beginning of the Erasmus/Socrates.
X. Research activities
The master works closely with 2 research laboratories, which are recognised
and financed by the Ministry for Research:
- Le LIMSIC, (laboratoire sur l?image, les m?diations et le sensible en information
- Le CRCMD, (centre de recherche sur la culture, les mus?es et la diffusion
The research areas are:
- Sensorial communication in the media (taste, flavour, non-verbal communication)
- The aesthetics of social communication (the media and mediation)
- The mediation of science and knowledge.
XI. Quality assurance and evaluation
All French Universities are subject to approval by the ?Minist?re de
la Jeunesse, de l?Education et de la Recherche? and are required to apply for
four-yearly contracts (?plans quadriennaux?). This involves rigorous quality
inspection, examination of content, course structures and assessment. The Universit?
de Bourgogne, in 2004, applied for the four-year contract, admitting them to
the new ?3-5-8?, or ?Licence-Master-Doctorat? Structure, which was formally
approved by the Ministry in April, 2004. Within the Masters Course there is
?teaching quality committee? (?Conseil P?dagogique?) made up of academic staff
and professionals, reviewing yearly the course, and constantly adapting it