Prof. Kim Christian Schrøder


Department of Communication, Journalism and Computer Science
Roskilde Universitetscenter
DK-4000 Roskilde
Phone+45 4674 2000
Fax +45 4674 3075

Born 1951

·    Professor, Head of Communication Studies.

·    MA in English and Danish Language and Literature, University of Aarhus, Denmark (1981).


·    Head of Department of Communication, Roskilde University, 2003-2006.

·    Co-director of DREAM (Danish Research Centre for Education and Advanced Media Materials), 2004-2008.

·    Co-founder and steering committee member of CoMundus, an Erasmus Mundus Program: European Master in Media and Communication. (

·    Member of the European Science Foundation's “Changing Media – Changing Europe” Project, 2000-2004.

·    Director of Euro-Canadian Consortium for Communication and Intercultural Studies (1997-2000).


·    News and journalism in transition: The newspaper as a cultural and political resource in the digital society. Funded by the Danish Research Council for Culture and Communication. 2007-2009.

·    Encyclopedia of Media and Communication Research, assoc.ed. of Danish-Scandinavian Encyclopedia of Media Research (Samfundslitteratur 2008).

·    Relationships between everyday informal learning processes and institutionalized formal learning processes in the mediatized society - part of the DREAM Centre research agenda (see above), 2004-2007. Funded by the Danish Research Agency.


·    2002-4 The Changing Face of European Identity, member of International Research Project directed by Prof. Richard Robyn, Kent State University, Ohio, USA. Book of the same title, ed. R. Robyn, published by Routledge 2005.

·    1996 Visiting Professor, School of Communication, Simon Fraser University, Vancouver, Canada.

·    1984-85 Visiting Scholar, The Annenberg School of Communications, USC, Los Angeles.



(forthcoming) Informal Learning and Digital Media, (co-edited with Kirsten Drotner, Hans Siggaard-Jensen), Cambridge Scholars Press.

(2004) Sådan taler medier og medborgere om politik: En diskursanalytisk undersøgelse af politik i det medialiserede samfund (coauthor: Louise Phillips), Aarhus University Press (Magtudredningen).

(2003) Researching Audiences: A Practical Guide to Methods in Media Audience Analysis, London: Edward Arnold (co-authored with Kirsten Drotner, Steve Kline, Catherine Murray).

(1995) Danskerne og Medierne: Dagligdag og Demokrati. (The Danes and the Media: Democracy and Everyday Life), Report for the Government’s Commission on the Media, The Prime Minister’s Office.

(1992) Media Cultures - Reappraising Transnational Media, ed. Michael Skovmand & Kim Schrøder, London and New York: Routledge.

(1985) The Language of Advertising (coauthored with Torben Vestergaard), Oxford: Basil Blackwell.

Selected articles

(in press) "Media discourse analysis: Researching cultural meanings from inception to reception", Textual Culture.

(in press) "Complexifying media power: A study of the interplay between media and audience discourses on politics", Media, Culture & Society (co-author: Louise Phillips).

(2005) "The Everyday Construction of Mediated Citizenship: People’s Use and Experience of News Media in Denmark" (with Louise Phillips). In G. Lowe & P. Jauert, eds., Cultural dilemmas in Public service broadcasting (s. 179-198). Gothenburg: Nordicom.

Schrøder, K. C., & Phillips, L. J. (2005). "Mediemagt og borgermagt i det medialiserede samfund?: En diskursanalyse af hvordan medier og borgere italesætter politik". Nordisk Kulturpolitisk tidsskrift, 7(1).

(2005). "Media Pragmatics", in Encyclopedia of Language and Linguistics ((2 udg.) (s. 623-631). Oxford: Elsevier.

Phillips, L. & Schrøder, K. (2005). "Diskursanalytisk tekstanalyse". I Kvalitative metoder - interviews, feltarbejde, tekstanalyse: København: Hans Reitzel.

Schrøder, K. C., & Hansen, S. E. (2005). "Beyond duality: Danes’ views on Denmark and the European Union 2001". I The changing face of European identity (s. 37-63). London and New York: Routledge.

(2004) “Mapping European identities: A quantitative approach to the qualitative study of national and supranational identities”. In: Ib Bondebjerg & Peter Golding (eds): Media Cultures in a Changing Europe. Bristol: Intellect Books.

(2002) "Discourses of Fact", in K.B. Jensen, ed.,  Handbook of Media and Communication Studies. London: Sage.

(2001) "Beyond the pioneer days! – A synthesizing approach to qualitative audience research”, Nordicom Information, vol. 23, no. 1, pp. 3-16.

(2000) "Making sense of audience discourses. Towards a multidimensional model of mass media reception", in The European Journal of Cultural Studies, vol. 3 no. 2:233-258.

 (1999) "The best of both worlds? Media audience research between rival paradigms", in P. Alatuusari, ed., Rethinking the media audience. The new agenda, London: Sage Publications.

(1997) "Cynicism and ambiguity. British corporate responsibility advertisements and their readers in the 1990s", in M. Nava et al, eds., BUY THIS BOOK: Studies in Advertising and Consumption, London: Routledge.

(1994) "Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research", Media, Culture & Society, vol.16, no.2, p.337-347.

(1988) "The Pleasure of Dynasty", in P. Drummond & R.Paterson, eds., Television and its Audience. London: British Film Institute.

(1987) "Convergence of Antagonistic Traditions? The Case of Audience Research", in European Journal of Communication 2 (1).

(1984) "Et måleinstruments anvendelighed. Om den 'ideologiske seismograf'", Massekultur & Medier 12.